Community-first advertising

Put your business
in local hands.

Reach your neighborhood on reusable totes distributed through trusted local farmers’ markets.

Local businesses belong here.
Built for community-minded brands.

Reusableagain & again

Your
Local
Market

MARKET
DAY!

The simple idea

Good advertising
gets carried away.

We connect community-minded businesses with the farmers’ markets their customers already know and trust.

01

Claim your ad space

Select the placement that gives your brand the presence and visibility you want.

02

Approve artwork

Review and approve your finished advertisement before the tote goes into production.

03

Stay in circulation

Your message becomes part of everyday errands, keeping your brand visible trip after trip.

Why it works

More useful than
a flyer. More local
than a billboard.

Your ad doesn’t disappear after one glance. It travels with the people most likely to shop, dine, hire and recommend within the community.

01

Trust, already built in

Your business appears on a useful item provided by a familiar local market.

02

Visibility that repeats

Reusable totes keep your brand in view through groceries, errands and everyday life.

03

Reach without the waste

One practical, reusable product replaces short-lived print impressions.

04

Your category, protected

Campaigns feature one advertiser per industry, so your message stays distinct.

Research-backed reach

The Numbers Behind the Bag

Research from the Advertising Specialty Institute shows why promotional bags can deliver lasting brand exposure.

~4,900Estimated lifetime impressions per promotional bag
84%Would keep a promotional bag for at least one year
92%Would use a promotional bag at least monthly
77%Would be more likely to do business with the advertiser

Source: Advertising Specialty Institute, 2026 Global Ad Impressions Study.Research provided by the Advertising Specialty Institute, ©2026, All Rights Reserved.

A balanced comparison

Digital vs. Reusable

Digital advertising and reusable-bag advertising serve different purposes. Digital platforms offer precise targeting and campaign tracking, while reusable bags provide tangible, repeated exposure in the local community—even after the initial campaign has ended.

Digital AdvertisingReusable-Bag Advertising
Exposure generally stops when campaign spending stopsExposure continues as the bag is reused
Ads may appear briefly and can be scrolled pastThe advertisement appears on a useful physical product
Competes with other content and advertisementsCarries participating brands throughout the local community
Provides detailed targeting, clicks and campaign analyticsProvides repeated visibility over the bag’s lifetime
Requires ongoing spending to maintain visibilityOne campaign can continue generating impressions without daily media spending

Industry benchmark

Comparing the Cost of Visibility

Approximate Cost per 1,000 Impressions (USD)

Google Display advertisingThird-party industry benchmark
≈ $2.50–$5
Meta advertisingFacebook & Instagram benchmark
≈ $7–$12

According to the Advertising Specialty Institute’s 2026 Global Advertising Impressions Study, a promotional bag generates an estimated 4,900 impressions throughout its lifetime, with an average cost of approximately one-tenth of a cent per impression—or about $1 per 1,000 impressions.

By comparison, recent advertising-industry benchmarks commonly place Google Display advertising at several dollars per 1,000 impressions and Meta advertising in the high-single to low-double digits. Actual digital advertising costs vary by industry, audience, location, season and campaign objective.

These figures provide a general cost-of-visibility comparison and do not represent identical types of impressions. Digital platforms offer targeting and measurable online actions, while ASI’s promotional-bag figures estimate physical exposure accumulated over a bag’s useful lifetime. Results are estimates and are not guaranteed.

Research provided by the Advertising Specialty Institute, ©2026, All Rights Reserved.

View Research & Sources

Built for local business

If your customers live nearby,
you belong on the bag.

Real estateHome servicesRestaurantsHealth & wellnessFinancial servicesPet careLegal servicesRetailAutomotiveFamily servicesInsuranceAnd many more

From established neighbourhood names to businesses ready to become one.

Good to know

A few common
questions.

Where are the tote bags distributed?+

Each campaign is tied to a participating farmers’ market in Canada or the U.S., where the totes enter circulation throughout the local community.

Will competing businesses be on the same bag?+

No. We reserve one advertiser per business category in each campaign to keep every placement clear and valuable.

Do I need to design my own advertisement?+

You can provide finished artwork, or share your logo and business details so the creative can be prepared to fit your selected space.

Community-first advertising

Ready to be the business
your community carries?

Contact us