Industry research

Research & Sources

Market Totes Co. references independent industry research to provide businesses with information about the potential reach and effectiveness of promotional products.

Advertising Specialty Institute

2026 Global Ad Impressions Study

Statistics regarding promotional bag impressions, consumer retention, advertising preference, and cost-per-impression referenced on this website are sourced from the Advertising Specialty Institute's 2026 Global Ad Impressions Study.

Market Totes Co. is not affiliated with or endorsed by the Advertising Specialty Institute. Statistics represent findings reported by ASI and are provided for informational purposes only. Individual advertising results may vary.

View the ASI Global Ad Impressions Study

Cost of visibility

Advertising Cost Benchmarks

The digital advertising figures shown on this website are third-party industry benchmarks, not findings from the Advertising Specialty Institute. Actual campaign costs vary.

Advertising Specialty Institute — 2026 Global Advertising Impressions Study

ASI research estimating promotional-bag lifetime impressions, usage, retention and cost per impression.

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Pixis — 2025 Google Advertising Benchmarks

Pixis reports that Google Display campaigns in its 2025 dataset averaged $2.54 per 1,000 impressions.

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Gupta Media — 2025 Social Media Advertising Costs

Based on tens of millions of advertising impressions, Gupta Media reports a 2025 annual average CPM of $8.19 for Meta advertising across Facebook and Instagram.

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